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Online Law Practice Strategies, by Mark Homer, Jabez LeBret
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New for 2015 - our 4th Edition
"...for years we enjoyed top employment law keyword positions in Google. That changed when Google made major changes to its search algorithms...This book explains those changes and provides an understandable, step-by-step process for doing well in local searches." Neil Klingshirn, Esq.
Your one-stop guide to building the professional online presence you need for your law firm.
"The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future."Steven Watts, Esq.
You spend thousands of dollars on office furniture to create a professional first impression to visitors; this book will show you how to create a web presence that presents your firm professionally as well.
"This book is exactly what every lawyer needs to succeed on the Internet. Actually...the information in this book would benefit any business seeking to increase their presence on the Internet...I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure." Trey Barrow, Esq.
How do you navigate the ever-changing world of online marketing and digital practice management? Online Law Practice Strategies explains everything you need to know, whether you're a solo practitioner or part of a large firm.
This 2015 edition shows you:
- How to create an online presence that attracts and converts prospective clients* Why online reviews matter and how you can get them
- Where you should focus your efforts on social media
- Which digital tools will help with day-to-day practice management
If you are reading an online marketing book written before 2015, it is now obsolete.
- Sales Rank: #2067098 in Books
- Published on: 2015-08-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .66" w x 5.98" l, .94 pounds
- Binding: Paperback
- 318 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Fantastic, up to date resource
By Trey Barrow
This book is exactly what every lawyer needs to succeed on the internet. Actually, although this was written primarily for attorneys, the information in this book would benefit any business seeking to increase their presence on the internet. This is a short read that is full of very detailed information. The specific instructions, including the timing of each step will help the novice and experience SEO avoid common, costly mistakes. I was expecting a decent overview, but was blown away by the current, detailed content in this little treasure.
I have a lot of experience in SEO and still learned a great deal reading this book. HIGHLY Recommended.
2 of 2 people found the following review helpful.
Great Information
By Steven Watts
Recently finished Online Law Practice Strategies. I now have a better understanding of how Goggle search rankings work. The book opened my eyes to how important online marketing is to client development today, as well as the impact that social and mobile will have in the future. I practice at a large multi-city law firm and hope our marketing people are pursuing the strategies discussed in the book.
1 of 1 people found the following review helpful.
Kick A*S Online Marketing Book even for Old Hands
By E. A Smith
I'm fairly sophisticated in marketing (For a lawyer) and have studied with Jay Abraham and many other top marketers over the years.
I have a highly ranked legal web site www.AutoAccidemt.com and was nonetheless blown away by all the great information in this book.
I now have another 20 or so items added to my "To do" marketing list over the next few months.
Highly Recommend this book. If you read one marketing book a year, and you're a lawyer, this should be it.
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