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Sorry About That: The Language of Public Apology, by Edwin L. Battistella
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People do bad things. They misspeak, mislead, and misbehave. They lie, cheat, steal, and kill. Often, afterward, they apologize. But what makes a successful apology? Why does Joe Biden's 2007 apology for referring to Barack Obama as "articulate and bright" succeed, whereas Mel Gibson's 2006 apology for his anti-Semitic tirade fails? Naturally, the effectiveness of an apology depends on the language used, as well as the conditions under which we offer our regrets.
In Sorry About That, linguist Edwin Battistella analyzes the public apologies of presidents, politicians, entertainers, and businessmen, situating the apology within American popular culture. Battistella offers the fascinating stories behind these apologies alongside his own analysis of the language used in each. He uses these examples to demonstrate the ways in which language creates sincere or insincere apologies, why we choose to apologize or don't, and how our efforts to say we are sorry succeed or fail.
Each chapter expands on a central concept or distinction that explains part of the apology process. Battistella covers over fifty memorable apologies from McDonald's, Martha Stewart, Oprah Winfrey, Jane Fonda, Bill Clinton, and many more. Moving back and forth between examples and concepts, Battistella connects actual apologies with the broader social, ethical, and linguistic principles behind them. Readers will come away from the book better consumers of apologies - and better apologizers as well.
- Sales Rank: #808842 in Books
- Brand: Battistella, Edwin L.
- Published on: 2014-06-02
- Original language: English
- Number of items: 1
- Dimensions: 6.30" h x 1.00" w x 9.40" l, .97 pounds
- Binding: Hardcover
- 232 pages
Review
"Conditional apologies, vague apologies, apologies not accepted: Why is it so hard to say we're sorry and be done with it? With a clear eye and prose that never drags, Ed Battistella brilliantly illuminates the hidden dynamics of public apologies from the Oprah Winfrey Show to Mel Gibson's downfall and from Joe Biden's doubletalk to Woodrow Wilson's shoelace-chewing mea culpa. You won't be sorry you read this book." --David Skinner, author of The Story of Ain't: America, Its Language, and the Most Controversial Dictionary Ever Published
"Sorry About That is a bracing catalogue of human folly that stuck with me after I'd finished reading it. Battistella provides a panoramic view of shameful episodes and the subsequent apologies, confessions, and denials whose language he keenly dissects, in order to show all the ways that we have to genuinely apologize -- and to wiggle free. Observers of public language will love the book. (So too, alas, will serial offenders.)" --Michael Erard, author of Babel No More: The Search for the World's Most Extraordinary Language Learners
"Edwin Battistella's readable and incisive Sorry About That explains why some apologies succeed, or at least avoid exacerbating the original offense, but most of them fail." --Wall St. Journal
"By examining the grammatical and rhetorical structure of such apologies, Battistella shows that our anxieties and confusions about confession are rooted in a deeper ambiguity that defines the genre of apology more broadly: the tension between the culpable self and the apologetic self." --Christian Century
About the Author
Edwin L. Battistella teaches linguistics and writing at Southern Oregon University in Ashland, where he has served as a dean and as interim provost. He is the author of Do You Make These Mistakes in English? (OUP, 2009), Bad Language (OUP, 2005), and The Logic of Markedness (OUP, 1996).
Most helpful customer reviews
3 of 3 people found the following review helpful.
How to apologize
By Michael Niemann
If you've ever thought the way a public figure apologized for some transgression didn't sound very apologetic, this is the book for your. Mixing solid linguistic analysis with great story telling, Battistella tackles the meaning of an apology in our culture and the factors that influence when and why apologies work in the public domain. You'll learn that context and past actions play an important role in determining why some seemingly incomplete apologies work while others don't. You'll learn what weaselly language detracts from the goal of an apology. Finally. you'll read some great examples of apologies from US history.
Battistella writes smoothly and finds the right tone to bring academic analysis to a general audience. It's a well crafted book worthy of all the attention it is getting. And even though this book is about public apologies, it made me change my own way of apologizing. Here's the short of it: I name what I did, I acknowledge how it affected the other, I offer an apology.
2 of 2 people found the following review helpful.
Insights into making amends
By Josie A Wilson
"Sorry About That" offers terrific insight into the public world of mistakes, regret, and making amends. So often when there is conflict or errors that are hurtful, the injured party wants to and needs to be acknowledged and to receive an apology. But so often the apology is self-serving and wanting. This book helps us understand what it really takes to begin the process of making things right.
The examples offered are in the public domaine but the principles apply to our personal lives as well. While it is a linguistic approach to the subject, it is very readable and accessible to all.
1 of 1 people found the following review helpful.
Fascinating!
By M.
Edwin Battistella’s SORRY ABOUT THAT: THE LANGUAGE OF PUBLIC APOLOGY is one of those books that will likely always be relevant — after all, public figures always seem to be apologizing for something. And this is what’s fun and interesting about the book: Battistella takes a look at public apologies — from those of Mel Gibson to Hillary Clinton to McDonald’s to the U.S. Congress — and looks at the language of these apologies to show the depth of (or lack thereof) their sincerity.
As someone who loves language, I enjoyed the way Battistella deconstructed various forms of apology; as someone who is consistently fascinated by the appalling things people say, I enjoyed seeing their apologies analyzed; we can often tell on a basic level when an apology is insincere, and in his examples, Battistella shows us precisely why. As one example, of Mel Gibson’s apology for his anti-Semitic tirade after being arrested for driving under the influence, Battistella points out that Gibson “attributes his words and behavior to another self—one under the influence of alcohol. But his statement merely highlights the question of whether his inebriated beliefs are more deeply held than those of his sober persona. Gibson’s apology also fails by specifically apologizing only for his belligerence and for drunk driving, without naming his other offenses…”
While these anecdotes are compelling in themselves, the book goes into much more than the good and bad apologies of public figures; it looks at the process of apology, inherited guilt, and apology and gender, among many other issues. Battistella’s examples span from America’s first sex scandal (Alexander Hamilton in the 1790s) to the very famous Clinton-Lewinsky affair, and he looks at the nature of apology and self-reflection as far back as the fourth century. SORRY ABOUT THAT, taking a fascinating look at moments in human history through how we apologize, is great reading for historians, linguists, and anyone interested in celebrity and political culture.
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